Class Manager and its sister company, Stage Stubs, were both going through a redesign. They needed a fresh new look and a consistent brand voice. Class Manager was also preparing to launch a new version of the product, along with a new landing page to explain the benefits and encourage sign-ups.

The Class Manager brand is friendly, modern, and trusted by studios around the world. It speaks in a clear, helpful, and casual tone. A rounded typeface and simple icons add a playful but professional feel.

The design needed to reflect the energy and creativity of dance. To bring this to life, I created a flowing pattern based on the movement of a ballet dancer. Capturing the feeling of motion and grace across the website and marketing materials.